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#MeetTheMaker

November 16, 2020      Leave a Comment

Earlier this month I took part in the #meetthemaker challenge over on instagram. A 6 day challenge designed to tell you a bit about the story of my business, with a new prompt each day. 

Say Hello

The first prompt in the #meetthemakerweek challenge was ‘Say Hello’. So I’m saying hello and telling you a little about me and my business ‘Sugar Ruffles’. 

I’m Charlotte, and it’s 10 years this week since I first started my wedding cake business! I still remember getting my first enquiry from my very first customer, the day after I launched my website. I couldn’t quite believe it was actually happening! 

#meetthemaker

Before I started my business I was a primary school teacher and originally started my business as ‘Charlotte’s Cupcakes’ mainly making cupcakes, cake pops and celebration cakes, before moving into wedding cakes, once I found a love for sugar flowers. Then I rebranded as Sugar Ruffles and have specialised in creating sugar flower wedding cakes ever since. 🌸

It has been a huge learning curve for me over the last 10 years. (You can see my very first sugar rose and the progression through to some of my most recent roses below) but I have loved finding my own style and continuing to develop my skills. 

#meetthemaker

I’m a huge Disney fan, so when I’m not making wedding cakes my favourite thing to do is visit Disney World with my family. But like most people, any holidays have been postponed for the foreseeable future, so I’ll be watching the Christmas parade on Youtube this year instead of in person. 🎄

2020 has been a very different year for everyone, and the impact on the wedding industry has been huge. (more on that in tomorrows challenge prompt!), but I have loved having some extra time available to launch my new online course, ‘Sugar Rose Artistry’ and membership ‘Sugar Flower Artistry’. It has been a lot of fun teaching again and very rewarding seeing all the amazing progress my students have been making.

Pivot

The next prompt in the #meetthemakerweek challenge was ‘Pivot’. This is something that so many businesses have had to do this year. I know we have! We started this year with over 100 wedding cake bookings for 2020, but have ended up with only 5 wedding cakes! It has been really difficult time for both couples and wedding suppliers. 

But, thankfully the majority of people have postponed, rather than cancelled weddings and I’m really looking forward to the time we can get back to weddings again!

So, to pivot the business during this time I decided to move forward the launch of my first online course. I had originally planned to create and launch this next year. But during the first lockdown I had time to create and recorded everything and we launched our 8 week online course ‘Sugar Rose Artistry- A masterclass in creating and colouring sugar roses and the art of creating sugar flowers’ in August. 

We have just finished the course with our first group of students and we’ve had such amazing results! Here are some of our Sugar Rose Artistry students beautiful sugar roses! 

#meetthemaker

I’m going to be offering this course again early next year and we have quite a few people already on the waiting list! You can sign up for the waiting list over at sugarroseartistry.com/join if you’re interested in joining us next year. We also have created the Sugar Flower Artistry- membership where we are teaching a different sugar flower each month to our members.

New for Christmas

We have a brand new free tutorial available! All about how to use petal and lustre dusts to create an iridescent effect on sugar anthurium flowers. This is such a lovely unique flower to make and perfect for the next #meetthemakerweek challenge prompt ‘New for Christmas’

I hope you enjoy the tutorial! Make sure to tag me if you have a go at using this technique, I’d love to see how you use it in your flowers or cake designs. You can watch then free tutorial here sugarflowerartistry.com/free

Silver lining

The next prompt in the #meetthemaker challenge was ‘silver-lining’

One of the silver-linings of this year has definitely been having more time to work on my online sugar flower classes. This is something I’ve wanted to do for a while, and its been so much fun! Even though I really had to get out of my comfort zone to actually get on video! I think I must have re-recorded my first video about 10 times! 

My favourite sugar flowers to make are roses and I’ve had a lot of requests for Rose tutorials, so this became the starting point for my first online course ‘Sugar Rose Artistry’. I really wanted to incorporate a module on pricing into the course too because I know so many people struggle with pricing. This is something that I really struggled with when I first started, I didn’t even know where to begin! But now after 10 years in business, I’ve developed a system to price my sugar flowers, and now I finally feel confident with pricing my flowers. In ‘The Art of Pricing Sugar Flowers’ I’m sharing my step by step system with you, so that you can work out a price for each and every sugar flower you make and start to feel more confident with pricing your work too. 

I’ve also been able to start my Sugar Flowers Artistry Membership where I’m teaching a brand new sugar flower each month for my members. This month we are focusing on sugar flower foundations and are putting together our sugar flower essentials kit and making filler flowers including blossoms, billy buttons and Veronica flowers. We also have two petal dusting projects as well as an overview of all the elements and principles of sugar flower design. Enrolment for this is currently open, so come and take a look if you’re interested in joining us at sugarflowerartistry.com/join

2020 has definitely been a different year with so many wedding postponements, but there have been lots of positives too!

Community over Competition

I was so happy when I saw the next prompt for the #meetthemaker challenge ‘community over competition’. This was exactly what I had in mind when creating the sugar flower artistry community. I wanted it to be a really supportive space, where we celebrate all achievements along the way, no matter how small. 

It makes me so sad to see beginners in cake groups saying that they don’t want to share photos of there work because it’s not good enough. But I can completely relate! 

When I first started, I shared ALL my cake pictures and flowers on my blog and over in a Flickr cake group. I was a complete beginner, but I didn’t worry about sharing my work, I was really proud of everything I was creating. But then as I began to share my work on social media, I fell into the trap of comparing my work to others and started to hold back on what I was posting, always feeling like it was not good enough.

It’s so important to remember that everyone is at a different stage in their journey and to celebrate all the progress you’re making along the way. “Don’t compare your beginning to someone’s else’s middle.” -Jon Acuff 💕

Shop Small

The final prompt in the #meetthemaker challenge was Shop Small.

Make sure you take a look at some of the amazing makers who have been taking part in the #meetthemakerweek challenge. So many lovely and unique ideas for Christmas presents from lots of creative small businesses! 

At the moment we have our Sugar Flower Artistry membership open for enrolment, which would make a great gift for anyone who loves sugar flowers (or perfect as a special treat for yourself! ) 

Or if you’re looking for a fun project, you can try our free iridescent anthrurium sugar flower tutorial. You can also sign up for our free sugar rose workshop coming up in January or join the waiting list for our 8-week Sugar Rose Artistry online course starting at the end of January. I’ll be sending out an exclusive special offer for everyone who has signed up on the waiting list. You’ll find all the links for these in our profile.

It’s been really fun taking part in the challenge. Thank you to everyone who has liked and commented on my posts over on instagram and thank you @joannehawker for organising it!

Iridescent Anthurium Sugar Flower Tutorial

Today I’m sharing our brand new iridescent anthurium sugar flower tutorial. A FREE step by step video tutorial on how to use petal and lustre dusts to create a iridescent effect on sugar anthurium flowers. Also know as unicorn anthuriums, these are such a fun flower to make and colour. I first saw these flowers…

Read More..

#MeetTheMaker

Earlier this month I took part in the #meetthemaker challenge over on instagram. A 6 day challenge designed to tell you a bit about the story of my business, with a new prompt each day.  Say Hello The first prompt in the #meetthemakerweek challenge was ‘Say Hello’. So I’m saying hello and telling you a little about…

Read More..

Sugar Flower Inspiration

Today we’re going to be talking about sugar flower inspiration. I’m going to be sharing some of the different ways I find inspiration for my sugar flowers and cake designs and we’ll also be chatting to sugar flower artists Maggie Austin, Arati Mirji and Jacqueline Butler about the inspiration behind their beautiful work. About 8…

Read More..

Sugar Flower Making Essentials

When I was just starting out in my cake business and I was a brand new cake maker, I thought that I needed every single piece of equipment to help me make beautiful sugar flowers. I could see all the amazing products available and thought I needed them all! Can you relate! ? If you’ve…

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Lovelace Rose Sugar Rose Workshop

Today I am sharing some details about my new FREE Lovelace Rose Sugar Rose Workshop A FREE step by step video workshop on how to use petal dusts to Raise the Level of Artistry in your Sugar Roses  In this Workshop, you’ll learn : -1-How to transform your sugar roses using petal dusts making the shift from creating standard sugar…

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How to mix the Perfect shade of Dusky Pink for Sugar Flowers

Today I’m sharing my new guide- ‘How to mix the Perfect shade of Dusky Pink for Sugar Flowers’. Dusky pink is the most requested colour by my brides, when I’m making their wedding cakes, so I have made a lots of different shades of dusky pink over the years. I use food colouring gels to…

Read More..

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This month my sugar flower artistry members are wo This month my sugar flower artistry members are working on Calla Lilies. I love the colour of these Picasso Calla Lily sugar flowers! Using petal dusts really brings these flowers to life and helps to highlight all the details. #sugarflowerartistry #picassocallalily #sugarflowers #sugarcallalilies #cakedesign #cakedecoration #weddingcake #cakestagram #sugarcraft #purple #sugarruffles #flowersofinstagram #flowerart #flowercraft #sugarflowerclass
I’m really looking forward to getting started on I’m really looking forward to getting started on the Sugar Rose Artistry Masterclass with all my lovely new students next week. I can’t wait to see all the beautiful sugar roses that you create!

Thank you so much to everyone who signed up for the waiting list after enrolment closed yesterday. If you’re interested in joining us next time, make sure you’re signed up to the waiting list so you'll be the first to find out when Sugar Rose Artistry opens for enrolment again, as well as receiving an exclusive discount. 

Charlotte x

#sugarroseartistry #amesiarose #sugarroses #sugarflowers #cakedesign #sugarart #sugarflowerclass #cakeartists #sugarcraft #petals #petaldust #creativity #lovewhatyoudo #
Such beautiful work by my Sugar Rose Artistry stud Such beautiful work by my Sugar Rose Artistry student Chantell!

Sugar Rose Artistry is designed so that once you have learnt all the foundations of sugar rose making and petal dusting, you complete 5 sugar rose petal dusting projects to practice and consolidate all your skills. So that by the end of the course you will have mastered colouring and dusting techniques and created you own unique style. 

Then moving forward you can apply the techniques you have learnt to create any variation of sugar rose. It was so lovely to see my student Chantell, share a picture of a new variety of rose that she had created today, using all the techniques she had learnt in the course! The possibilities really are endless once you have mastered the foundations!

Enrolment for Sugar Rose Artistry closes on Sunday 31st January. (In 2 days!!!) You can send me a message for more details if you’d like to join us.

Thank you so much for sharing your beautiful work Chantell!

#sugarrose #sugarflowers #sugarroseartistry #cake #cakedecorating #sugarflowerclass #sugarflowercourses #cakeartist #studentsuccess #prettyflowers #creativelearning #rosesarebeautiful  #sugarcrafting #flowerpaste #gumpaste #sugarruffles
As well as all our petal dusting projects, in Suga As well as all our petal dusting projects, in Sugar Rose Artistry you can learn all the foundations of sugar rose making including two different sizes of sugar rose, calyx and a spray of leaves. Even if you are a beginner, we break everything down, step by step, so that you’ll have everything you need to master sugar roses.

You will also learn how to dust, glaze and assemble an ivory rose, so that you can elevate the artistry in your work and take your roses to the next level. 

I talk in more details about the course in my Lovelace rose workshop. (You can still catch the replay)

#sugarroses #sugarflowers #sugarflowertutorial #sugarflowerclasses #sugarroseartistry #flowersofinstagram #flowers #flowerart #cakeartistry #cakelife #cakeacademy #sugarcraft
Some lovely testimonials from my Sugar Rose Artist Some lovely testimonials from my Sugar Rose Artistry students! Enrolment for the course closes at the of this week and we get started on 8th February. If you'd like to join us and raise the level of artistry in your sugar roses you can find all the details in my profile. #lovetolearn #cakegoals #sugarflowers #sugarflowerart #sugarflowertutorial #sugarroseartistry #petaldust #studenttestimonial #sugarflower #sugarflowerclasses #learnflowers #flowers #flowerstagram
Scroll across to see some beautiful student work f Scroll across to see some beautiful student work from inside Sugar Rose Artistry! #sugarroseartistry #sugarflowers #sugarflowerclass #sugarroses #cakeclassesuk #cakecourse #learnsugarflowers #studentwork #cakedecorating #creativeclasses #proudteacher
Here are some of the sugar roses that you can lear Here are some of the sugar roses that you can learn how to make in 'Sugar Rose Artistry!'

 First you'll learn all the foundations of sugar rose making including how to make two different sizes of roses, calyx and leaves. Then you'll learn the foundations skills and techniques of petal dusting and complete your first colouring project- an ivory sugar rose. Next you’ll have the chance to practice and consolidate all these skills by taking on a new sugar rose project each week, until you have created all of the beautiful variations shown here! By this point you will have you will have mastered sugar rose making, colouring and dusting techniques and created you own unique style! 

Which rose would you most like to learn to make?

#sugarroseartistry #sugarroses #sugarflowercourses #sugarflowerclass #sugarflowers #vintage roses #petaldust #sugarroseartistry #cakedecorating #cakesofinstagram #howto #caketutorial #flowersarebeautiful
Enrolment is now OPEN for Sugar Rose Artistry- A m Enrolment is now OPEN for Sugar Rose Artistry- A masterclass in creating and colouring sugar roses & the art of pricing sugar flowers.  You can find all the details at the link in my profile. #sugarflowercourses #sugarroses #sugarflowers #sugarroseartistry #sugarflowerclass #cakeclasses #cakesofinstagram #cakedecorating #cakedesign #petaldust #vintagesugarroses #cakeclassesuk #sugarart
Thank you so much to everyone who came to the firs Thank you so much to everyone who came to the first of our Lovelace sugar rose workshops today and for all your lovely comments. Here are just a few of them! If you missed todays session, you can still join us for tomorrow's workshop or catch the limited time replay. #sugarruffles #sugarflowercourses #sugarflowerclass #sugarflowers #sugarrose #sugarroses #petaldust #cakedecorating #cakedesign #thankyou #lovelace #sugarroseartistry
A sneak peek at tomorrow’s Lovelace sugar rose w A sneak peek at tomorrow’s Lovelace sugar rose workshop #sugarflowers #sugarroses #sugarflowercourses #sugarflowerclass #petaldust #roses #cakedesign #cakeart #sugarroseartistry #cakevideo #flowersofinstagram
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